:root {
  --ink: #101010;
  --paper: #f3f3ef;
  --muted: #787874;
  --soft: #e9e9e4;
  --line: rgba(16, 16, 16, 0.16);
  --pad: clamp(24px, 5vw, 96px);
  --project-pad: clamp(72px, 8vw, 180px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Helvetica Neue", "SF Pro Display", "PingFang SC", -apple-system, BlinkMacSystemFont, sans-serif;
  letter-spacing: 0;
  -webkit-font-smoothing: antialiased;
}
body.locked { overflow: hidden; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
img, video { display: block; width: 100%; }
figure { margin: 0; }
[data-copy-key], [data-content-caption] { white-space: pre-line; }

.scroll-progress {
  position: fixed;
  inset: 0 0 auto;
  z-index: 120;
  height: 2px;
  pointer-events: none;
}
.scroll-progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: #111;
  transform: scaleX(0);
  transform-origin: left;
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 100;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  height: 70px;
  padding: 0 var(--pad);
  color: #fff;
  mix-blend-mode: difference;
}
.brand {
  justify-self: start;
  font-size: 15px;
  font-weight: 700;
}
.top-nav {
  display: flex;
  gap: 46px;
}
.top-nav a {
  position: relative;
  font-size: 12px;
  opacity: .62;
  transition: opacity .25s;
}
.top-nav a:hover { opacity: 1; }
.top-nav a::after {
  position: absolute;
  right: 0;
  bottom: -9px;
  left: 0;
  height: 1px;
  background: currentColor;
  content: "";
  transform: scaleX(0);
  transform-origin: left;
  transition: transform .25s;
}
.top-nav a:hover::after { transform: scaleX(1); }
.menu-button {
  position: relative;
  justify-self: end;
  width: 38px;
  height: 38px;
  padding: 0;
  background: none;
  border: 0;
  cursor: pointer;
}
.menu-button span {
  position: absolute;
  right: 6px;
  width: 24px;
  height: 1px;
  background: currentColor;
}
.menu-button span:first-child { top: 15px; }
.menu-button span:last-child { top: 23px; width: 16px; }

.view { display: none; }
.view.is-active { display: block; }
.kicker {
  margin: 0;
  color: #6f6f6b;
  font-size: 11px;
  font-weight: 600;
  line-height: 1.4;
  text-transform: uppercase;
}

.home-hero {
  min-height: 100svh;
  display: flex;
  align-items: center;
  padding: 110px var(--pad) 70px;
  background: var(--paper);
}
.hero-copy { width: min(1120px, 86vw); }
.hero-copy h1 {
  margin: 28px 0 0;
  font-size: clamp(72px, 12vw, 190px);
  font-weight: 500;
  line-height: .86;
}
.hero-meta {
  display: grid;
  grid-template-columns: .6fr 1.4fr;
  gap: 48px;
  width: min(860px, 100%);
  margin-top: clamp(54px, 8vh, 96px);
  padding-top: 22px;
  border-top: 1px solid var(--line);
}
.hero-meta p {
  margin: 0;
  color: #666;
  font-size: 13px;
  line-height: 1.85;
}
.hero-meta p:first-child { color: #111; }

.work-index {
  padding: clamp(120px, 14vw, 220px) var(--pad);
  background: #fff;
}
.section-heading {
  width: min(980px, 100%);
  margin-bottom: 80px;
}
.section-heading h2 {
  margin: 22px 0 18px;
  font-size: clamp(56px, 7vw, 108px);
  font-weight: 500;
  line-height: 1;
}
.section-heading > p:last-child {
  max-width: 520px;
  margin: 0;
  color: #777;
  font-size: 14px;
  line-height: 1.8;
}
.project-grid {
  display: grid;
  grid-template-columns: 1.55fr 1fr 1fr;
  gap: 18px;
}
.project-card {
  position: relative;
  min-height: 360px;
  padding: 28px;
  overflow: hidden;
  background: #f3f3ef;
  transition: transform .35s cubic-bezier(.22,1,.36,1), background .35s;
}
.project-card:hover { transform: translateY(-6px); background: #ecece7; }
.project-card.featured {
  grid-row: span 2;
  display: grid;
  grid-template-rows: 1fr auto;
  min-height: 738px;
  padding: 0;
  background: #111;
  color: #fff;
}
.project-card.featured figure { min-height: 0; overflow: hidden; }
.project-card.featured img {
  height: 100%;
  object-fit: cover;
  opacity: .88;
  transition: transform .8s cubic-bezier(.22,1,.36,1);
}
.project-card.featured:hover img { transform: scale(1.025); }
.project-card.featured div { padding: 28px; }
.project-card span {
  display: block;
  margin-bottom: 18px;
  color: #888;
  font-size: 11px;
  text-transform: uppercase;
}
.project-card.featured span { color: #aaa; }
.project-card h3 {
  margin: 0 0 16px;
  font-size: 32px;
  font-weight: 500;
  line-height: 1.18;
}
.project-card p {
  max-width: 360px;
  margin: 0;
  color: #777;
  font-size: 13px;
  line-height: 1.75;
}
.project-card.featured p { color: #bcbcbc; }
.placeholder { display: flex; flex-direction: column; justify-content: flex-end; }
.preview-cover-card {
  display: grid;
  grid-template-rows: 1fr auto;
  padding: 0;
  color: #f6f6f2;
  background: #101010;
}
.preview-cover-card:hover { background: #101010; }
.preview-cover-card figure {
  position: relative;
  min-height: 0;
  overflow: hidden;
  background: #050505;
}
.preview-cover-card figure::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 42%;
  background: linear-gradient(to top, rgba(16, 16, 16, .84), transparent);
  pointer-events: none;
}
.preview-cover-card img {
  height: 100%;
  object-fit: cover;
  object-position: center;
  opacity: .94;
  transform: scale(1.01);
  transition: transform .8s cubic-bezier(.22,1,.36,1);
}
.preview-cover-card:hover img { transform: scale(1.035); }
.preview-cover-card div {
  padding: 26px 28px 30px;
}
.preview-cover-card span {
  color: rgba(255,255,255,.52);
}
.preview-cover-card p {
  color: rgba(255,255,255,.58);
}
.giftbox-card figure::after,
.aigc-card figure::after {
  height: 58%;
}
.aigc-card video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: .9;
}
.channel-card figure::after {
  height: 52%;
}

.coming-sections {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  background: var(--paper);
}
.coming-sections a {
  display: grid;
  grid-template-columns: 36px 1fr auto;
  align-items: center;
  min-height: 88px;
  padding: 0 var(--pad);
  border-right: 1px solid var(--line);
  font-size: 16px;
}
.coming-sections a:last-child { border-right: 0; }
.coming-sections span, .coming-sections i {
  color: #8a8a86;
  font-size: 10px;
  font-style: normal;
  text-transform: uppercase;
}

.makeup-index {
  background: #f4f3ef;
}
.makeup-card-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(16px, 3vw, 58px);
}
.men-card-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  max-width: min(1120px, 100%);
}
.makeup-entry-card {
  display: grid;
  grid-template-rows: minmax(0, 1fr) auto;
  min-height: clamp(430px, 48vw, 680px);
  color: #f6f4ef;
  background: #050505;
  box-shadow: 0 18px 48px rgba(16, 16, 16, .08);
  transition: transform .35s cubic-bezier(.22,1,.36,1), box-shadow .35s;
}
.makeup-entry-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 28px 70px rgba(16, 16, 16, .12);
}
.makeup-entry-card figure {
  min-height: 0;
  overflow: hidden;
  background: #111;
}
.makeup-entry-card img {
  height: 100%;
  object-fit: cover;
  object-position: center;
  transition: transform .8s cubic-bezier(.22,1,.36,1);
}
.makeup-entry-card:nth-child(3) img {
  object-position: 36% center;
}
.makeup-entry-card:hover img {
  transform: scale(1.025);
}
.makeup-entry-card div {
  min-height: 172px;
  padding: 34px 34px 32px;
  background: #050505;
}
.makeup-entry-card span {
  display: block;
  margin-bottom: 24px;
  color: rgba(255,255,255,.46);
  font-size: 11px;
  line-height: 1.2;
  text-transform: uppercase;
}
.makeup-entry-card h3 {
  margin: 0 0 12px;
  color: #f6f4ef;
  font-size: clamp(28px, 2.4vw, 42px);
  font-weight: 500;
  line-height: 1.12;
}
.makeup-entry-card p {
  margin: 0;
  color: rgba(255,255,255,.58);
  font-size: 14px;
  line-height: 1.6;
}
.men-index .section-heading {
  width: min(1360px, calc(100vw - 160px));
  max-width: 1360px;
  margin: 0 auto 86px;
}
.men-index .section-heading h2,
.men-index .section-heading p {
  max-width: 980px;
}
.men-index {
  min-height: 100vh;
  justify-content: center;
  padding-top: 120px;
  padding-bottom: 120px;
}
.men-cover-entry {
  position: relative;
  width: min(1360px, calc(100vw - 160px));
  margin: 0 auto;
  overflow: hidden;
  background: #050505;
  box-shadow: 0 34px 90px rgba(18, 18, 18, .12);
}
.men-cover-entry figure {
  margin: 0;
  aspect-ratio: 16 / 9;
}
.men-cover-entry img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.men-cover-links {
  position: absolute;
  right: clamp(32px, 3vw, 52px);
  bottom: clamp(28px, 2.6vw, 44px);
  display: grid;
  grid-template-columns: repeat(2, minmax(190px, 240px));
  gap: 12px;
}
.men-cover-links a {
  display: grid;
  gap: 10px;
  min-height: 108px;
  padding: 18px 20px 16px;
  color: #f6f4ef;
  background: rgba(0, 0, 0, .38);
  border: 1px solid rgba(255, 255, 255, .32);
  text-decoration: none;
  backdrop-filter: blur(10px);
  transition: background .3s, border-color .3s, transform .3s;
}
.men-cover-links a:hover {
  transform: translateY(-3px);
  background: rgba(0, 0, 0, .52);
  border-color: rgba(255, 255, 255, .62);
}
.men-cover-links span,
.men-cover-links small {
  font-family: Arial, sans-serif;
  font-weight: 400;
  line-height: 1;
  text-transform: uppercase;
}
.men-cover-links span {
  color: rgba(255,255,255,.72);
  font-size: 12px;
}
.men-cover-links strong {
  color: #fff;
  font-size: clamp(20px, 1.35vw, 26px);
  font-weight: 500;
  line-height: 1.18;
}
.men-cover-links small {
  color: rgba(255,255,255,.46);
  font-size: 10px;
}
.care-index {
  min-height: 100vh;
  justify-content: center;
  padding-top: 120px;
  padding-bottom: 120px;
}
.care-heading {
  width: min(1360px, calc(100vw - 160px));
  max-width: 1360px;
  margin: 0 auto 86px;
}
.care-heading h2,
.care-heading p {
  max-width: 980px;
}
.care-entry-card {
  display: block;
  width: min(1360px, calc(100vw - 160px));
  margin: 0 auto;
  color: #f6f4ef;
  background: transparent;
  box-shadow: 0 34px 90px rgba(18, 18, 18, .1);
  transition: transform .35s cubic-bezier(.22,1,.36,1), box-shadow .35s;
}
.care-entry-card:hover {
  transform: translateY(-5px);
  box-shadow: 0 40px 110px rgba(18, 18, 18, .16);
}
.care-entry-card figure {
  overflow: hidden;
  margin: 0;
  background: #ebe8df;
  aspect-ratio: 16 / 9;
}
.care-entry-card img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: contain;
  transition: transform .55s cubic-bezier(.22,1,.36,1);
}
.care-entry-card:hover img {
  transform: scale(1.025);
}

.back-button {
  position: fixed;
  left: var(--pad);
  bottom: 32px;
  z-index: 90;
  padding: 13px 18px;
  color: #111;
  background: rgba(243, 243, 239, .78);
  border: 1px solid var(--line);
  backdrop-filter: blur(18px);
  cursor: pointer;
  font-size: 12px;
}
.project-panel {
  min-height: 100svh;
  padding: 110px var(--project-pad) 80px;
}
.leadership-panel {
  display: grid;
  grid-template-columns: minmax(430px, .95fr) minmax(420px, .82fr);
  align-items: start;
  gap: clamp(70px, 10vw, 180px);
  background: var(--paper);
}
.panel-copy h2, .matrix-heading h2 {
  margin: 58px 0 0;
  font-size: clamp(54px, 5.8vw, 94px);
  font-weight: 500;
  line-height: 1.08;
}
.panel-copy .lead, .matrix-heading p {
  margin: 10px 0 0;
  color: #555;
  font-size: clamp(22px, 2.3vw, 38px);
  line-height: 1.25;
}
.rule {
  width: min(760px, 100%);
  height: 1px;
  margin: 68px 0 36px;
  background: var(--line);
}
.role-title {
  margin: 0 0 13px;
  font-size: 18px;
  font-weight: 600;
}
.body-copy {
  max-width: 710px;
  margin: 54px 0 0;
  color: #777;
  font-size: 15px;
  line-height: 1.95;
}
.metric-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 38px;
  margin-top: 112px;
}
.metric-row strong {
  display: block;
  font-size: 44px;
  font-weight: 500;
  line-height: 1;
}
.metric-row span {
  display: block;
  margin-top: 14px;
  color: #878783;
  font-size: 11px;
}
.case-tags {
  margin: 132px 0 0;
  color: #898985;
  font-size: 10px;
  text-transform: uppercase;
}
.concept-figure {
  align-self: start;
  margin-top: 8px;
  cursor: zoom-in;
}
.concept-figure img {
  aspect-ratio: .75;
  object-fit: cover;
}
.concept-figure figcaption {
  padding: 28px 36px;
  color: #f1f1ef;
  background: #070707;
  font-size: 16px;
  line-height: 1.7;
}

.care-visual-panel {
  display: grid;
  grid-template-columns: minmax(360px, .62fr) minmax(620px, 1.38fr);
  gap: clamp(54px, 7vw, 120px);
  align-items: center;
  min-height: 100vh;
  color: #111;
  background: #f2f0eb;
}
.care-visual-copy {
  align-self: center;
}
.care-visual-copy h2 {
  margin: 58px 0 28px;
  color: #111;
  font-size: clamp(54px, 5.6vw, 96px);
  font-weight: 500;
  line-height: 1;
}
.care-visual-copy p:not(.kicker) {
  max-width: 620px;
  margin: 0;
  color: #908d86;
  font-size: clamp(20px, 1.7vw, 28px);
  line-height: 1.65;
}
.care-value-line {
  display: grid;
  gap: 18px;
  margin-top: clamp(60px, 7vw, 112px);
  padding-top: 34px;
  border-top: 1px solid #d5d2c9;
}
.care-value-line span {
  color: #77746d;
  font-family: Arial, sans-serif;
  font-size: 12px;
  line-height: 1;
  text-transform: uppercase;
}
.care-visual-image {
  overflow: hidden;
  margin: 0;
  background: #e7e4dc;
  box-shadow: 0 34px 90px rgba(18, 18, 18, .08);
  cursor: zoom-in;
}
.care-visual-image img {
  display: block;
  width: 100%;
  height: auto;
}

.care-product-panel {
  position: relative;
  display: grid;
  min-height: 100svh;
  padding: clamp(76px, 7vw, 108px) var(--pad) clamp(78px, 6.8vw, 108px);
  place-items: center;
  align-content: center;
  gap: clamp(28px, 3vw, 44px);
}
.care-product-panel + .care-product-panel {
  border-top: 28px solid #edece8;
}
.care-product-panel-light {
  color: #171717;
  background: #f5f4f0;
}
.care-product-topline {
  margin: 0;
  color: rgba(22, 22, 20, .42);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0;
  text-transform: uppercase;
}
.care-product-card-row {
  display: grid;
  grid-template-columns: repeat(3, minmax(250px, 430px));
  justify-content: center;
  gap: clamp(22px, 2.2vw, 42px);
  width: 100%;
}
.care-product-card {
  position: relative;
  aspect-ratio: 5 / 8;
  overflow: hidden;
  margin: 0;
  background: #e9e6de;
  box-shadow: 0 28px 80px rgba(30, 29, 25, .08);
  cursor: zoom-in;
}
.care-product-card > img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center center;
  transition: transform .45s cubic-bezier(.22, 1, .36, 1);
}
.care-product-card:hover > img {
  transform: scale(1.025);
}
.care-product-caption {
  max-width: min(760px, 86vw);
  text-align: center;
}
.care-product-caption h2 {
  margin: 0;
  color: #4f473c;
  font-size: clamp(24px, 2vw, 34px);
  font-weight: 500;
  line-height: 1.35;
}
.care-product-caption p {
  margin: 18px 0 0;
  color: rgba(39, 37, 32, .55);
  font-size: 14px;
  line-height: 1.8;
}
.care-product-caption span {
  display: block;
  margin-top: 20px;
  color: rgba(91, 80, 66, .54);
  font-size: 13px;
}

.makeup-visual-hero {
  display: grid;
  grid-template-columns: minmax(360px, .72fr) minmax(620px, 1.28fr);
  gap: clamp(56px, 7vw, 130px);
  color: #f5f2ed;
  background: #101010;
}
.makeup-visual-hero .kicker,
.makeup-visual-hero .body-copy {
  color: rgba(245, 242, 237, .58);
}
.makeup-visual-hero .panel-copy .lead {
  color: rgba(245, 242, 237, .7);
}
.makeup-visual-hero .rule {
  background: rgba(245, 242, 237, .2);
}
.makeup-visual-collage {
  display: grid;
  grid-template-columns: minmax(300px, 1.08fr) minmax(230px, .72fr);
  gap: clamp(22px, 2.8vw, 44px);
  align-items: start;
}
.makeup-visual-collage figure {
  background: #080808;
}
.makeup-visual-collage img {
  width: 100%;
  height: auto;
  object-fit: contain;
}
.makeup-visual-main {
  grid-row: span 2;
}
.makeup-visual-main img {
  max-height: calc(100svh - 190px);
}
.makeup-visual-side img {
  max-height: 44svh;
}
.makeup-visual-collage figcaption {
  padding: 18px 0 0;
  color: rgba(245, 242, 237, .46);
  font-size: 11px;
  text-transform: uppercase;
}
.makeup-visual-collage figcaption span {
  display: inline-block;
  margin-right: 16px;
  color: rgba(245, 242, 237, .32);
}
.makeup-visual-collage figcaption b {
  font-weight: 500;
}
.makeup-visual-collage figcaption {
  display: none;
}
.makeup-vi-panel {
  color: #f5f2ed;
  background: #0f0f0f;
}
.makeup-vi-heading {
  display: grid;
  grid-template-columns: minmax(300px, .8fr) minmax(420px, 1fr);
  gap: clamp(48px, 8vw, 150px);
  margin-bottom: 72px;
}
.makeup-vi-heading h2 {
  grid-column: 1;
  margin: 42px 0 0;
  font-size: clamp(46px, 5.2vw, 82px);
  font-weight: 500;
  line-height: 1.08;
}
.makeup-vi-heading p:last-child {
  align-self: end;
  margin: 0;
  color: rgba(245, 242, 237, .62);
  font-size: 18px;
  line-height: 1.9;
}
.makeup-vi-feature-row {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(24px, 3vw, 56px);
  align-items: start;
  margin-bottom: clamp(42px, 6vw, 92px);
}
.makeup-vi-feature-row figure,
.makeup-vi-key-grid figure,
.makeup-vi-manual-grid figure {
  overflow: hidden;
  background: #080808;
}
.makeup-vi-feature-row img,
.makeup-vi-key-grid img,
.makeup-vi-manual-grid img {
  height: auto;
  object-fit: contain;
}
.makeup-vi-key-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(22px, 2.8vw, 48px);
  align-items: start;
  margin-bottom: clamp(42px, 6vw, 84px);
}
.makeup-vi-manual-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: clamp(10px, 1.2vw, 18px);
}
.makeup-vi-manual-grid figure {
  opacity: .92;
  transition: opacity .25s, transform .25s;
}
.makeup-vi-manual-grid figure:hover {
  opacity: 1;
  transform: translateY(-2px);
}

.makeup-product-panel {
  position: relative;
  display: grid;
  min-height: 100svh;
  padding: clamp(76px, 7vw, 108px) var(--pad) clamp(84px, 7vw, 112px);
  place-items: center;
  align-content: center;
  gap: clamp(34px, 3.4vw, 52px);
  color: #f5f2ed;
  background: #070707;
}
.makeup-product-panel + .makeup-product-panel {
  border-top: 38px solid #101010;
}
.makeup-product-topline {
  margin: 0;
  color: rgba(245, 242, 237, .26);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0;
  text-transform: uppercase;
}
.makeup-product-card-row {
  display: grid;
  grid-template-columns: repeat(3, minmax(250px, 340px));
  justify-content: center;
  gap: clamp(20px, 1.8vw, 36px);
  width: 100%;
}
.makeup-product-card {
  position: relative;
  aspect-ratio: 3 / 4;
  overflow: hidden;
  background: #f4f1ea;
  cursor: zoom-in;
}
.makeup-product-card > img:first-child {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center center;
}
.makeup-product-logo {
  position: absolute;
  z-index: 1;
  left: 50%;
  bottom: clamp(18px, 2vw, 28px);
  width: min(138px, 40%);
  height: auto;
  transform: translateX(-50%);
  pointer-events: none;
}
.makeup-product-logo-white {
  filter: invert(1);
  opacity: .92;
}
.makeup-product-logo-red {
  filter: brightness(0) saturate(100%) invert(13%) sepia(91%) saturate(5450%) hue-rotate(352deg) brightness(91%) contrast(119%);
  opacity: .94;
}
.makeup-product-caption {
  text-align: center;
}
.makeup-product-caption h2 {
  margin: 0;
  font-size: clamp(24px, 2vw, 32px);
  font-weight: 500;
  line-height: 1.35;
}
.makeup-product-caption p {
  margin: 22px 0 0;
  color: rgba(245, 242, 237, .34);
  font-size: 14px;
  line-height: 1.8;
}
.makeup-product-caption span {
  display: block;
  margin-top: 24px;
  color: rgba(245, 242, 237, .5);
  font-size: 13px;
}

.men-shoot-panel {
  background:
    radial-gradient(circle at 50% 12%, rgba(21, 46, 68, .28), transparent 34%),
    #070808;
}
.men-shoot-panel + .men-shoot-panel {
  border-top-color: #111315;
}
.men-shoot-panel-light {
  background:
    radial-gradient(circle at 50% 12%, rgba(255, 255, 255, .08), transparent 34%),
    #070808;
}
.men-shoot-panel-with-video {
  min-height: auto;
  padding-bottom: clamp(100px, 10vw, 150px);
}
.men-product-card {
  background: #111;
}
.men-product-card > img:first-child {
  object-position: center 36%;
}
.men-product-logo {
  position: absolute;
  left: 50%;
  bottom: clamp(16px, 2vw, 28px);
  z-index: 1;
  width: max-content;
  transform: translateX(-50%);
  color: #f8f6f0;
  font-family: Arial, sans-serif;
  font-size: clamp(20px, 1.7vw, 30px);
  font-weight: 700;
  letter-spacing: 0;
  text-shadow: 0 8px 24px rgba(0, 0, 0, .5);
  pointer-events: none;
}
.men-video-card {
  width: min(340px, 74vw);
  overflow: hidden;
  background: #050505;
  box-shadow: 0 24px 70px rgba(0, 0, 0, .38);
}
.men-video-card video {
  width: 100%;
  aspect-ratio: 9 / 16;
  background: #000;
  object-fit: cover;
}
.men-video-card p {
  margin: 0;
  padding: 18px 20px 22px;
  color: rgba(245, 242, 237, .82);
  font-size: 14px;
  line-height: 1.5;
}
.men-video-card span {
  display: block;
  margin-bottom: 8px;
  color: rgba(245, 242, 237, .36);
  font-size: 11px;
  text-transform: uppercase;
}
.men-video-card b {
  font-weight: 500;
}
.men-brand-intro {
  display: grid;
  grid-template-columns: minmax(340px, .72fr) minmax(620px, 1.28fr);
  align-items: center;
  gap: clamp(54px, 7vw, 120px);
  min-height: 100vh;
  color: #f5f2ed;
  background: #080808;
}
.men-brand-intro h2 {
  margin: 58px 0 28px;
  font-size: clamp(52px, 5.4vw, 92px);
  font-weight: 500;
  line-height: .98;
}
.men-brand-intro p:last-child {
  max-width: 620px;
  color: rgba(245, 242, 237, .54);
  font-size: clamp(20px, 2vw, 30px);
  line-height: 1.55;
}
.men-brand-hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 26px;
}
.men-brand-hero-grid figure,
.men-manual-feature figure,
.men-manual-thumb {
  overflow: hidden;
  margin: 0;
  background: #151515;
  box-shadow: 0 28px 70px rgba(0, 0, 0, .34);
  cursor: zoom-in;
}
.men-brand-hero-grid img,
.men-manual-feature img,
.men-manual-thumb img {
  display: block;
  width: 100%;
  height: auto;
}
.men-manual-section {
  display: block;
  color: #f5f2ed;
  background: #0a0a0a;
}
.men-manual-section-alt {
  background: #0d0d0c;
}
.men-manual-head {
  display: grid;
  grid-template-columns: minmax(360px, .8fr) minmax(360px, 1fr);
  gap: clamp(42px, 6vw, 120px);
  align-items: end;
  margin-bottom: clamp(42px, 5vw, 84px);
}
.men-manual-head h2 {
  margin: 44px 0 0;
  font-size: clamp(46px, 4.6vw, 78px);
  font-weight: 500;
  line-height: 1.05;
}
.men-manual-head p:last-child {
  max-width: 640px;
  color: rgba(245, 242, 237, .5);
  font-size: 18px;
  line-height: 1.8;
}
.men-manual-feature {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(22px, 3vw, 46px);
  margin-bottom: clamp(36px, 5vw, 72px);
}
.men-manual-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(18px, 2vw, 30px);
}
.men-manual-grid-compact {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}
.men-manual-thumb {
  position: relative;
  box-shadow: 0 18px 44px rgba(0, 0, 0, .22);
}
.men-manual-thumb figcaption {
  position: absolute;
  left: 12px;
  bottom: 10px;
  color: rgba(245, 242, 237, .46);
  font-family: Arial, sans-serif;
  font-size: 11px;
  line-height: 1;
  mix-blend-mode: difference;
}

.makeup-social-panel {
  position: relative;
  min-height: 100svh;
  padding: clamp(78px, 7vw, 110px) var(--pad) clamp(82px, 7vw, 112px);
  overflow: hidden;
}
.social-kicker {
  margin: 0;
  color: rgba(245, 242, 237, .34);
  font-size: 13px;
  line-height: 1.2;
  text-transform: uppercase;
}
.social-phone-panel {
  display: grid;
  grid-template-columns: minmax(420px, .95fr) minmax(330px, 390px) minmax(230px, .55fr);
  align-items: center;
  gap: clamp(52px, 6vw, 110px);
  color: #f5f2ed;
  background:
    radial-gradient(circle at 62% 52%, rgba(112, 0, 10, .18), transparent 36%),
    #080808;
}
.social-copy {
  max-width: 680px;
}
.social-copy h2,
.social-matrix-heading h2,
.social-extension-heading h2 {
  margin: 56px 0 0;
  font-size: clamp(48px, 5.2vw, 76px);
  font-weight: 500;
  line-height: 1.1;
  letter-spacing: 0;
}
.social-copy > p:nth-of-type(2),
.social-matrix-heading p:last-child,
.social-extension-heading p:last-child {
  margin: 24px 0 0;
  color: rgba(245, 242, 237, .55);
  font-size: clamp(18px, 1.55vw, 26px);
  line-height: 1.55;
}
.social-rule {
  width: min(480px, 100%);
  height: 1px;
  margin: 50px 0 0;
  background: rgba(245, 242, 237, .13);
}
.social-value {
  display: grid;
  grid-template-columns: 132px 1fr;
  gap: 24px;
  margin: clamp(180px, 20vw, 270px) 0 0;
  color: rgba(245, 242, 237, .62);
  font-size: 15px;
  line-height: 1.7;
}
.social-value span {
  color: rgba(245, 242, 237, .26);
  font-size: 12px;
  font-weight: 600;
  text-transform: uppercase;
}
.social-value b {
  font-weight: 400;
}
.phone-demo {
  position: relative;
  width: min(390px, 100%);
  aspect-ratio: .49;
  justify-self: center;
  padding: 18px;
  border: 5px solid #d8d3cc;
  border-radius: 52px;
  background: #101010;
  box-shadow: 0 34px 90px rgba(0, 0, 0, .56);
  cursor: zoom-in;
}
.phone-demo::before {
  position: absolute;
  inset: 6px;
  content: "";
  border: 3px solid #f2eee8;
  border-radius: 45px;
  pointer-events: none;
}
.phone-demo img {
  position: relative;
  z-index: 1;
  height: 100%;
  border-radius: 34px;
  object-fit: cover;
  object-position: center top;
}
.phone-speaker {
  position: absolute;
  z-index: 2;
  left: 50%;
  top: 26px;
  width: 88px;
  height: 17px;
  border-radius: 999px;
  background: #080808;
  transform: translateX(-50%);
}
.social-side-note {
  color: #f5f2ed;
}
.social-side-note p {
  margin: 0 0 34px;
  color: rgba(245, 242, 237, .28);
  font-size: 12px;
  text-transform: uppercase;
}
.social-side-note h3 {
  margin: 0;
  font-size: clamp(24px, 2.1vw, 34px);
  font-weight: 400;
  line-height: 1.35;
  text-transform: uppercase;
}
.social-side-note > div {
  width: min(220px, 100%);
  height: 1px;
  margin: 40px 0 56px;
  background: rgba(245, 242, 237, .13);
}
.social-side-note ol {
  display: grid;
  gap: 38px;
  margin: 0;
  padding: 0;
  list-style: none;
}
.social-side-note li {
  display: grid;
  grid-template-columns: 46px 1fr;
  align-items: baseline;
  color: rgba(245, 242, 237, .78);
  font-size: 20px;
}
.social-side-note span {
  color: #c90019;
}
.social-side-note b {
  font-weight: 400;
}
.social-matrix-panel {
  color: #111;
  background: #f4f1eb;
}
.social-matrix-heading {
  max-width: 1180px;
}
.social-matrix-heading .social-kicker {
  color: #87827c;
}
.social-matrix-heading h2 {
  color: #111;
}
.social-matrix-heading p:last-child {
  color: #7b766f;
}
.social-matrix-heading::after,
.social-extension-heading::after {
  display: block;
  width: 100%;
  height: 1px;
  margin: 54px 0 0;
  content: "";
  background: #d8d1c9;
}
.social-matrix-categories {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(22px, 4vw, 88px);
  max-width: 1180px;
  margin: clamp(50px, 6vw, 78px) auto 0;
}
.social-matrix-categories p {
  margin: 0;
  font-size: 22px;
}
.social-matrix-categories span {
  margin-right: 20px;
  color: #c90019;
}
.social-matrix-categories b {
  font-weight: 400;
}
.social-cover-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(120px, 178px));
  justify-content: center;
  gap: clamp(36px, 3vw, 58px) clamp(28px, 3vw, 42px);
  margin: clamp(38px, 4.2vw, 62px) auto 0;
}
.social-cover-grid figure {
  cursor: zoom-in;
}
.social-cover-grid img {
  aspect-ratio: 3 / 4;
  object-fit: contain;
  background: #fbf7f1;
  box-shadow: 0 18px 42px rgba(20, 16, 10, .09);
}
.social-cover-grid figcaption {
  margin-top: 14px;
  color: #c90019;
  font-size: 13px;
}
.social-matrix-values {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(32px, 5vw, 96px);
  max-width: 900px;
  margin: clamp(42px, 5vw, 72px) auto 0;
}
.social-matrix-values p {
  margin: 0;
}
.social-matrix-values b {
  display: block;
  margin-bottom: 14px;
  font-size: 20px;
  font-weight: 400;
}
.social-matrix-values span {
  color: #8c857c;
  font-size: 15px;
  line-height: 1.6;
}
.social-extension-panel {
  color: #f5f2ed;
  background:
    radial-gradient(circle at 56% 58%, rgba(112, 0, 10, .14), transparent 42%),
    #080808;
}
.social-extension-heading {
  max-width: 1180px;
}
.social-extension-heading::after {
  background: rgba(245, 242, 237, .13);
}
.social-extension-gallery {
  display: grid;
  grid-template-columns: minmax(240px, 320px) repeat(2, minmax(150px, 190px));
  justify-content: center;
  align-items: start;
  gap: clamp(26px, 3.8vw, 54px) clamp(34px, 5vw, 96px);
  margin-top: clamp(46px, 4.8vw, 64px);
}
.social-extension-gallery figure {
  cursor: zoom-in;
}
.social-extension-large {
  grid-row: span 2;
}
.social-extension-gallery img {
  aspect-ratio: 3 / 4;
  object-fit: contain;
  background: #f6f0ea;
  box-shadow: 0 22px 60px rgba(0, 0, 0, .36);
}
.social-extension-gallery figcaption {
  margin-top: 24px;
}
.social-extension-gallery figcaption span {
  display: block;
  margin-bottom: 14px;
  color: rgba(245, 242, 237, .28);
  font-size: 12px;
  line-height: 1.2;
  text-transform: uppercase;
}
.social-extension-gallery figcaption b {
  color: rgba(245, 242, 237, .78);
  font-size: 18px;
  font-weight: 400;
}

.launch-panel {
  display: grid;
  grid-template-columns: minmax(440px, .9fr) minmax(520px, 1.05fr);
  align-items: center;
  gap: clamp(70px, 10vw, 170px);
  background: #f5f5f1;
}
.logo-mark {
  width: min(540px, 82%);
  margin: 62px 0 74px;
  mix-blend-mode: multiply;
}
.logo-mark img { opacity: .78; }
.launch-panel .panel-copy h2 { margin-top: 0; }
.launch-panel .panel-copy .lead {
  max-width: 760px;
  font-size: 24px;
  line-height: 1.7;
}
.info-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 54px 86px;
  max-width: 850px;
}
.info-grid div:last-child { grid-column: 1 / -1; }
.info-grid h3 {
  margin: 0 0 18px;
  font-size: 17px;
  font-weight: 600;
}
.info-grid p {
  margin: 0;
  color: #747470;
  font-size: 13px;
  line-height: 1.85;
}
.launch-images {
  position: relative;
  min-height: 780px;
}
.launch-images figure {
  position: absolute;
  cursor: zoom-in;
}
.launch-images img { height: 100%; object-fit: cover; }
.portrait-card {
  left: 0;
  top: 82px;
  width: 47%;
  height: 595px;
  background: #eee;
}
.portrait-card img { object-fit: contain; background: #f2f2ef; }
.serum-card {
  right: 0;
  top: 246px;
  width: 50%;
  height: 710px;
}
.launch-images figcaption {
  margin-top: 16px;
  color: #777;
  font-size: 10px;
  text-transform: uppercase;
}

.matrix-panel {
  background: var(--paper);
}
.matrix-heading {
  max-width: 980px;
  margin-bottom: 86px;
}
.matrix-heading h2 { margin-top: 56px; }
.matrix-heading p {
  max-width: 720px;
  font-size: 20px;
  line-height: 1.7;
}
.matrix-grid {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: clamp(70px, 8vw, 150px);
  align-items: start;
}
.family-card {
  cursor: zoom-in;
}
.family-card img {
  aspect-ratio: 1.58;
  object-fit: contain;
  background: #efefeb;
}
.family-card figcaption, .video-card p {
  margin: 24px 0 0;
  color: #111;
  font-size: 16px;
  line-height: 1.7;
}
.family-card figcaption span, .video-card span {
  display: block;
  margin-bottom: 10px;
  color: #777;
  font-size: 10px;
  text-transform: uppercase;
}
.video-card video {
  aspect-ratio: 16 / 9;
  height: auto;
  background: #08090b;
  object-fit: cover;
}
.ecommerce-panel {
  background: #ececea;
}
.ecommerce-heading {
  display: grid;
  grid-template-columns: .5fr 1.05fr .85fr;
  gap: clamp(32px, 5vw, 90px);
  align-items: end;
  margin-bottom: 86px;
}
.ecommerce-heading h2 {
  margin: 0;
  font-size: clamp(50px, 5vw, 84px);
  font-weight: 500;
  line-height: 1.12;
}
.ecommerce-heading > p:last-child {
  max-width: 560px;
  margin: 0 0 8px;
  color: #70706c;
  font-size: 15px;
  line-height: 1.9;
}
.detail-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(22px, 3vw, 56px);
  align-items: start;
}
.detail-card {
  cursor: zoom-in;
}
.detail-card:nth-child(2) { margin-top: 90px; }
.detail-card:nth-child(3) { margin-top: 34px; }
.detail-card img {
  aspect-ratio: 539 / 697;
  height: auto;
  object-fit: contain;
  object-position: top center;
  background: #f4f4f1;
}
.detail-card figcaption {
  margin-top: 18px;
  color: #111;
  font-size: 15px;
  line-height: 1.65;
}
.detail-card figcaption span {
  display: block;
  margin-bottom: 8px;
  color: #777;
  font-size: 10px;
  text-transform: uppercase;
}
.next-projects {
  padding: 54px var(--project-pad) 90px;
  background: #101010;
  color: #fff;
}
.next-projects a {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 92px;
  border-top: 1px solid rgba(255,255,255,.22);
  border-bottom: 1px solid rgba(255,255,255,.22);
  font-size: clamp(28px, 4vw, 64px);
  font-weight: 500;
}
.next-projects span {
  color: #777;
  font-size: 11px;
  text-transform: uppercase;
}
.brand-vi-hero {
  display: grid;
  grid-template-columns: minmax(390px, .88fr) minmax(520px, 1fr);
  gap: clamp(56px, 7vw, 118px);
  align-items: center;
  overflow: hidden;
  background: #070707;
  color: #f4f4f1;
}
.brand-vi-hero .kicker,
.brand-vi-hero .body-copy,
.brand-vi-hero .metric-row span {
  color: rgba(255, 255, 255, .58);
}
.brand-vi-hero .panel-copy .lead { color: rgba(255,255,255,.68); }
.brand-vi-hero .rule { background: rgba(255,255,255,.22); }
.brand-vi-hero .metric-row { margin-top: 86px; }
.brand-vi-hero .metric-row strong {
  font-size: clamp(28px, 3vw, 48px);
  line-height: 1.05;
}
.vi-hero-collage {
  display: grid;
  grid-template-columns: .88fr 1fr;
  grid-template-areas:
    "cover cover"
    "attitude logo";
  gap: clamp(22px, 2.4vw, 42px);
  align-items: end;
  width: 100%;
  max-width: 820px;
  margin-left: auto;
}
.vi-cover-card {
  grid-area: cover;
  overflow: hidden;
  cursor: zoom-in;
}
.vi-cover-card img {
  aspect-ratio: 16 / 9;
  object-fit: cover;
}
.vi-attitude-card,
.vi-logo-float {
  overflow: hidden;
  cursor: zoom-in;
}
.vi-attitude-card {
  grid-area: attitude;
}
.vi-logo-float {
  grid-area: logo;
  box-shadow: 0 32px 70px rgba(0,0,0,.32);
}
.vi-attitude-card img,
.vi-logo-float img {
  aspect-ratio: 16 / 9;
  object-fit: cover;
}
.vi-cover-card figcaption,
.vi-system-grid figcaption,
.vi-application-grid figcaption {
  margin-top: 16px;
  color: #767672;
  font-size: 10px;
  text-transform: uppercase;
}
.vi-system-grid figcaption span,
.vi-application-grid figcaption span {
  display: inline-block;
  min-width: 34px;
}
.vi-system-grid figcaption b,
.vi-application-grid figcaption b {
  font-weight: 500;
}
.brand-vi-hero .vi-cover-card figcaption { color: rgba(255,255,255,.48); }
.vi-foundation-panel {
  background: #f4f4f1;
}
.vi-foundation-panel .matrix-heading h2,
.vi-application-panel .ecommerce-heading h2 {
  font-size: clamp(46px, 4.4vw, 78px);
}
.vi-foundation-panel .matrix-heading p {
  margin-top: 18px;
}
.vi-system-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(22px, 3vw, 56px);
  align-items: start;
}
.vi-system-grid figure,
.vi-application-grid figure {
  cursor: zoom-in;
}
.vi-system-grid img,
.vi-application-grid img {
  aspect-ratio: 16 / 9;
  object-fit: contain;
  background: #e8e8e4;
}
.vi-application-panel {
  background: #111;
  color: #f4f4f1;
}
.vi-application-panel .kicker,
.vi-application-panel .ecommerce-heading > p:last-child {
  color: rgba(255,255,255,.58);
}
.vi-application-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(28px, 3vw, 54px);
  align-items: start;
}
.vi-application-grid figcaption {
  color: rgba(255,255,255,.58);
}
.guideline-page {
  background: #f4f4f1;
}
.mother-guideline {
  background: #101010;
  color: #f4f4f1;
}
.guideline-head {
  display: grid;
  grid-template-columns: .48fr 1.08fr .88fr;
  gap: clamp(42px, 6vw, 92px);
  align-items: end;
  margin-bottom: 72px;
}
.guideline-head h2 {
  margin: 0;
  font-size: clamp(48px, 5vw, 78px);
  font-weight: 500;
  line-height: 1.08;
  white-space: nowrap;
}
.guideline-head p:last-child {
  max-width: 590px;
  margin: 0 0 8px;
  color: #777;
  font-size: 15px;
  line-height: 1.9;
}
.mother-guideline .kicker,
.mother-guideline .guideline-head p:last-child,
.mother-guideline figcaption,
.mother-guideline .guideline-channel-strip > p {
  color: rgba(244,244,240,.55);
}
.guideline-showcase {
  display: grid;
  grid-template-columns: .88fr 1.28fr;
  gap: clamp(34px, 4vw, 58px);
  align-items: start;
}
.guideline-cover {
  display: grid;
  gap: 24px;
}
.guideline-cover figure,
.guideline-grid figure,
.guideline-channel-grid figure {
  overflow: hidden;
  cursor: zoom-in;
  background: #fff;
  box-shadow: 0 18px 46px rgba(0,0,0,.05);
}
.mother-guideline .guideline-cover figure,
.mother-guideline .guideline-grid figure,
.mother-guideline .guideline-channel-grid figure {
  background: #171717;
  box-shadow: 0 24px 58px rgba(0,0,0,.28);
}
.guideline-cover img,
.guideline-grid img,
.guideline-channel-grid img {
  aspect-ratio: 16 / 9;
  object-fit: cover;
  background: #f7f7f4;
}
.guideline-metrics {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  padding-top: 28px;
  border-top: 1px solid rgba(16,16,16,.14);
}
.mother-guideline .guideline-metrics {
  border-top-color: rgba(244,244,240,.18);
}
.guideline-metrics strong {
  display: block;
  font-size: 28px;
  font-weight: 500;
  line-height: 1;
}
.guideline-metrics span {
  display: block;
  margin-top: 10px;
  color: #8a8a84;
  font-size: 11px;
}
.mother-guideline .guideline-metrics span {
  color: rgba(244,244,240,.48);
}
.guideline-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
  align-items: start;
}
.guideline-grid figcaption,
.guideline-channel-grid figcaption {
  padding: 11px 12px 13px;
  color: #777;
  background: #f7f7f4;
  font-size: 10px;
  text-transform: uppercase;
}
.mother-guideline figcaption {
  background: #171717;
}
.guideline-grid figcaption span,
.guideline-channel-grid figcaption span {
  display: inline-block;
  min-width: 28px;
}
.guideline-grid figcaption b,
.guideline-channel-grid figcaption b {
  font-weight: 500;
}
.guideline-channel-strip {
  grid-column: 1 / -1;
  margin-top: 38px;
  padding-top: 34px;
  border-top: 1px solid rgba(244,244,240,.16);
}
.guideline-channel-strip > p {
  margin: 0 0 22px;
  font-size: 10px;
  text-transform: uppercase;
}
.guideline-channel-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
}
.gift-nodes-panel {
  background: #f4f4f1;
}
.nodes-heading {
  display: grid;
  grid-template-columns: .45fr 1fr .78fr;
  gap: clamp(42px, 6vw, 92px);
  align-items: end;
  margin-bottom: 86px;
}
.nodes-heading h2 {
  margin: 0;
  font-size: clamp(48px, 4.8vw, 78px);
  font-weight: 500;
  line-height: 1.08;
  white-space: nowrap;
}
.nodes-heading p:last-child {
  max-width: 560px;
  margin: 0 0 8px;
  color: #777;
  font-size: 15px;
  line-height: 1.9;
}
.people-gift-grid,
.gift-system-grid,
.gift-asset-grid {
  display: grid;
  align-items: start;
}
.people-gift-grid {
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(24px, 3vw, 48px);
}
.people-gift-grid figure,
.gift-system-grid figure,
.gift-asset-grid figure {
  cursor: zoom-in;
}
.people-gift-grid img,
.gift-system-grid img,
.gift-asset-grid img {
  aspect-ratio: 3 / 4;
  object-fit: cover;
}
.people-gift-grid figure:nth-child(2) {
  margin-top: 70px;
}
.people-gift-grid figcaption,
.gift-system-grid figcaption,
.gift-asset-grid figcaption {
  margin-top: 16px;
  color: #777;
  font-size: 10px;
  text-transform: uppercase;
}
.people-gift-grid figcaption span,
.gift-system-grid figcaption span,
.gift-asset-grid figcaption span {
  display: inline-block;
  min-width: 34px;
}
.horse-gift-panel {
  display: grid;
  grid-template-columns: minmax(390px, .82fr) minmax(540px, 1.08fr);
  gap: clamp(60px, 8vw, 132px);
  align-items: center;
  background: #0c0a08;
  color: #f6f0e8;
}
.horse-gift-panel .kicker,
.horse-gift-panel .body-copy,
.horse-gift-panel .metric-row span {
  color: rgba(246,240,232,.56);
}
.horse-gift-panel .panel-copy .lead {
  color: rgba(246,240,232,.66);
}
.horse-gift-panel .panel-copy h2 {
  font-size: clamp(48px, 4.8vw, 72px);
  white-space: nowrap;
}
.horse-gift-panel .rule {
  background: rgba(246,240,232,.22);
}
.horse-gift-panel .metric-row {
  grid-template-columns: repeat(3, 1fr);
  margin-top: 88px;
}
.horse-gift-panel .metric-row strong {
  color: #f6f0e8;
  font-size: clamp(28px, 3vw, 48px);
}
.horse-art-grid {
  display: grid;
  grid-template-columns: 1fr .74fr;
  gap: clamp(18px, 2vw, 30px);
  align-items: end;
}
.horse-art-grid figure {
  overflow: hidden;
  cursor: zoom-in;
  background: #1a1210;
}
.horse-art-grid .main {
  grid-row: span 2;
}
.horse-art-grid img {
  aspect-ratio: 3 / 4;
  height: 100%;
  object-fit: cover;
}
.gift-structure-panel {
  background: #f4f4f1;
}
.gift-system-grid {
  grid-template-columns: .82fr 1fr 1fr;
  gap: clamp(24px, 3vw, 48px);
}
.gift-assets-panel {
  background: #120f0d;
  color: #f6f0e8;
}
.gift-assets-panel .kicker,
.gift-assets-panel .ecommerce-heading > p:last-child,
.gift-assets-panel figcaption {
  color: rgba(246,240,232,.52);
}
.gift-asset-grid {
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(20px, 2.4vw, 38px);
}
.gift-asset-grid figure:nth-child(2) { margin-top: 72px; }
.gift-asset-grid figure:nth-child(4) { margin-top: 42px; }
.aigc-video-panel {
  display: grid;
  grid-template-columns: minmax(390px, .75fr) minmax(640px, 1.2fr);
  gap: clamp(60px, 8vw, 140px);
  align-items: center;
  background: #070707;
  color: #f4f4f1;
}
.aigc-video-panel-alt {
  background: #f4f4f1;
  color: #111;
}
.aigc-video-panel .kicker {
  color: rgba(255,255,255,.52);
}
.aigc-video-panel .panel-copy .lead {
  color: rgba(255,255,255,.64);
}
.aigc-video-panel-alt .kicker {
  color: #858580;
}
.aigc-video-panel-alt .panel-copy .lead {
  color: #555;
}
.aigc-video-card video {
  width: 100%;
  max-height: calc(100svh - 220px);
  height: auto;
  background: #050505;
  object-fit: contain;
}
.aigc-video-card p {
  margin: 22px 0 0;
  color: rgba(255,255,255,.64);
  font-size: 16px;
  line-height: 1.7;
}
.aigc-video-panel-alt .aigc-video-card p {
  color: #111;
}
.aigc-video-card span {
  display: block;
  margin-bottom: 10px;
  color: #777;
  font-size: 10px;
  text-transform: uppercase;
}

.image-open { cursor: zoom-in; }
.project-menu {
  position: fixed;
  inset: 0;
  z-index: 130;
  padding: 30px var(--pad);
  overflow-y: auto;
  color: #fff;
  background: #0b0b0b;
  opacity: 0;
  visibility: hidden;
  transform: translateY(-18px);
  transition: .45s cubic-bezier(.22,1,.36,1);
}
.project-menu.open { opacity: 1; visibility: visible; transform: none; }
.project-menu-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-bottom: 30px;
  border-bottom: 1px solid #333;
}
.project-menu-top p {
  margin: 0;
  color: #777;
  font-size: 10px;
  text-transform: uppercase;
}
.project-menu-top button, .viewer-top button {
  position: relative;
  width: 42px;
  height: 42px;
  padding: 0;
  background: none;
  border: 0;
  cursor: pointer;
}
.project-menu-top button span, .viewer-top button span {
  position: absolute;
  top: 20px;
  left: 9px;
  width: 24px;
  height: 1px;
  background: currentColor;
  transform: rotate(45deg);
}
.project-menu-top button span:last-child, .viewer-top button span:last-child { transform: rotate(-45deg); }
.project-menu nav a {
  display: grid;
  grid-template-columns: 70px 1fr auto;
  align-items: baseline;
  padding: 30px 0;
  border-bottom: 1px solid #262626;
}
.project-menu nav span, .project-menu nav i {
  color: #666;
  font-size: 10px;
  font-style: normal;
  text-transform: uppercase;
}
.project-menu nav strong {
  font-size: clamp(42px, 6vw, 92px);
  font-weight: 500;
}

.image-viewer {
  position: fixed;
  inset: 0;
  width: 100%;
  max-width: none;
  height: 100%;
  max-height: none;
  margin: 0;
  padding: 58px 70px 30px;
  overflow: hidden;
  color: #fff;
  background: rgba(0,0,0,.97);
  border: 0;
}
.image-viewer::backdrop { background: #000; }
.image-viewer[open] { display: flex; align-items: center; justify-content: center; }
.image-viewer > img {
  width: auto;
  max-width: calc(100vw - 160px);
  height: auto;
  max-height: calc(100vh - 100px);
  object-fit: contain;
}
.viewer-top {
  position: absolute;
  top: 8px;
  right: 18px;
  left: 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.viewer-top p, .viewer-count {
  color: #777;
  font-size: 9px;
  text-transform: uppercase;
}
.viewer-nav {
  position: absolute;
  top: 50%;
  width: 48px;
  height: 48px;
  color: #fff;
  background: none;
  border: 0;
  cursor: pointer;
  transform: translateY(-50%);
}
.viewer-prev { left: 8px; }
.viewer-next { right: 8px; }
.viewer-count {
  position: absolute;
  bottom: 10px;
  margin: 0;
}
.viewer-count span { color: #fff; }
.viewer-count i { font-style: normal; }

.reveal {
  opacity: 0;
  transform: translateY(34px);
  transition: opacity .85s cubic-bezier(.22,1,.36,1), transform .85s cubic-bezier(.22,1,.36,1);
}
.reveal.visible { opacity: 1; transform: none; }
.reveal-on-load {
  opacity: 0;
  transform: translateY(24px);
  animation: enter .9s cubic-bezier(.22,1,.36,1) forwards;
}
.hero-copy h1 { animation-delay: .08s; }
.hero-meta { animation-delay: .18s; }
@keyframes enter { to { opacity: 1; transform: none; } }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr 1fr; }
  .top-nav { display: none; }
  .hero-meta, .project-grid, .coming-sections, .leadership-panel, .launch-panel, .matrix-grid, .ecommerce-heading, .brand-vi-hero, .guideline-head, .guideline-showcase, .nodes-heading, .horse-gift-panel, .aigc-video-panel, .makeup-visual-hero, .makeup-vi-heading, .care-entry-card, .care-visual-panel {
    grid-template-columns: 1fr;
  }
  .makeup-card-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 14px;
  }
  .men-card-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .men-cover-links {
    position: static;
    grid-template-columns: 1fr 1fr;
    padding: 14px;
    background: #050505;
  }
  .men-index .section-heading,
  .men-cover-entry {
    width: min(1360px, calc(100vw - 72px));
  }
  .men-cover-links a {
    min-height: 96px;
  }
  .makeup-entry-card {
    min-height: clamp(420px, 58vw, 560px);
  }
  .makeup-entry-card div {
    min-height: 152px;
    padding: 24px 20px 22px;
  }
  .makeup-entry-card span {
    margin-bottom: 16px;
    font-size: 10px;
  }
  .makeup-entry-card h3 {
    font-size: clamp(18px, 3.1vw, 30px);
  }
  .makeup-entry-card p {
    font-size: 12px;
  }
  .project-card.featured { min-height: 640px; }
  .project-panel { padding-inline: var(--pad); }
  .concept-figure { max-width: 620px; }
  .launch-images {
    min-height: auto;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
  }
  .launch-images figure {
    position: static;
    width: auto;
    height: auto;
  }
  .launch-images img { height: auto; }
  .serum-card img { aspect-ratio: .72; object-fit: cover; }
  .detail-strip { grid-template-columns: 1fr 1fr; }
  .detail-card:nth-child(2), .detail-card:nth-child(3) { margin-top: 0; }
  .vi-system-grid, .vi-application-grid, .guideline-grid, .guideline-channel-grid, .people-gift-grid, .gift-system-grid, .gift-asset-grid { grid-template-columns: 1fr 1fr; }
  .vi-system-grid figure:nth-child(n) { grid-column: auto; }
  .vi-application-grid figure:nth-child(n) { grid-row: auto; margin-top: 0; }
  .people-gift-grid figure:nth-child(n), .gift-asset-grid figure:nth-child(n) { margin-top: 0; }
  .vi-hero-collage { min-height: auto; display: grid; gap: 20px; }
  .vi-cover-card, .vi-attitude-card, .vi-logo-float { position: static; width: auto; }
  .horse-art-grid { max-width: 760px; }
  .makeup-visual-collage {
    grid-template-columns: 1fr 1fr;
  }
  .makeup-visual-main {
    grid-column: 1 / -1;
  }
  .makeup-vi-feature-row,
  .makeup-vi-key-grid {
    grid-template-columns: 1fr;
  }
  .makeup-vi-manual-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
  .makeup-product-card-row {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    max-width: 860px;
  }
  .care-product-card-row {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    max-width: 860px;
  }
  .social-phone-panel {
    grid-template-columns: 1fr;
    justify-items: center;
  }
  .social-copy,
  .social-side-note {
    justify-self: stretch;
  }
  .social-value {
    margin-top: 88px;
  }
  .phone-demo {
    width: min(360px, 80vw);
  }
  .social-side-note {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 24px;
    width: min(720px, 100%);
  }
  .social-side-note > div {
    grid-column: 1 / -1;
    width: 100%;
    margin: 0;
  }
  .social-side-note ol {
    grid-column: 1 / -1;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 20px;
  }
  .social-matrix-categories,
  .social-matrix-values {
    grid-template-columns: 1fr 1fr;
  }
  .social-cover-grid {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
  .social-extension-gallery {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .social-extension-large {
    grid-row: auto;
  }
  .men-brand-intro,
  .men-manual-head {
    grid-template-columns: 1fr;
  }
  .men-brand-hero-grid,
  .men-manual-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .care-entry-card {
    min-height: auto;
  }
  .care-entry-card figure {
    aspect-ratio: 16 / 9;
  }
}

@media (max-width: 620px) {
  .home-hero { align-items: flex-start; padding-top: 120px; }
  .hero-copy h1 { font-size: 58px; }
  .work-index { padding-inline: 18px; }
  .section-heading h2, .panel-copy h2, .matrix-heading h2 { font-size: 42px; }
  .guideline-head h2, .nodes-heading h2, .horse-gift-panel .panel-copy h2 { white-space: normal; }
  .panel-copy .lead { font-size: 22px; }
  .project-card.featured { min-height: 560px; }
  .makeup-card-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 8px;
  }
  .men-card-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .men-cover-links {
    grid-template-columns: 1fr;
  }
  .men-cover-links a {
    min-height: 88px;
    padding: 16px;
  }
  .care-entry-card {
    width: calc(100vw - 36px);
  }
  .men-index .section-heading,
  .men-cover-entry {
    width: calc(100vw - 36px);
  }
  .care-visual-copy h2 {
    font-size: 42px;
  }
  .care-visual-copy p:not(.kicker) {
    font-size: 18px;
  }
  .care-value-line {
    margin-top: 54px;
  }
  .care-product-panel {
    min-height: auto;
    padding-top: 82px;
    padding-bottom: 86px;
  }
  .care-product-card-row {
    grid-template-columns: 1fr;
    max-width: 430px;
  }
  .care-product-caption h2 {
    font-size: 26px;
  }
  .makeup-entry-card { min-height: 390px; }
  .makeup-entry-card div {
    min-height: 128px;
    padding: 18px 12px 16px;
  }
  .makeup-entry-card span {
    margin-bottom: 12px;
    font-size: 8px;
  }
  .makeup-entry-card h3 {
    font-size: clamp(16px, 4.2vw, 22px);
  }
  .makeup-entry-card p {
    font-size: 10px;
    line-height: 1.45;
  }
  .metric-row { grid-template-columns: 1fr 1fr; gap: 28px; margin-top: 70px; }
  .case-tags { margin-top: 80px; }
  .info-grid, .launch-images { grid-template-columns: 1fr; }
  .detail-strip { grid-template-columns: 1fr; }
  .detail-card img { height: auto; }
  .vi-system-grid, .vi-application-grid, .guideline-grid, .guideline-channel-grid, .people-gift-grid, .gift-system-grid, .gift-asset-grid, .horse-art-grid, .makeup-visual-collage, .makeup-vi-feature-row, .makeup-vi-key-grid { grid-template-columns: 1fr; }
  .makeup-vi-manual-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .makeup-product-panel {
    min-height: auto;
    padding-block: 90px;
  }
  .makeup-product-card-row {
    grid-template-columns: 1fr;
    max-width: 420px;
    gap: 18px;
  }
  .makeup-product-logo {
    bottom: 16px;
    width: 68%;
  }
  .men-product-logo {
    font-size: 18px;
  }
  .men-brand-intro,
  .men-manual-head,
  .men-manual-feature,
  .men-brand-hero-grid,
  .men-manual-grid,
  .men-manual-grid-compact {
    grid-template-columns: 1fr;
  }
  .makeup-social-panel {
    min-height: auto;
    padding-block: 86px;
  }
  .social-copy h2,
  .social-matrix-heading h2,
  .social-extension-heading h2 {
    font-size: 42px;
  }
  .social-copy > p:nth-of-type(2),
  .social-matrix-heading p:last-child,
  .social-extension-heading p:last-child {
    font-size: 18px;
  }
  .social-value,
  .social-side-note,
  .social-side-note ol,
  .social-matrix-categories,
  .social-matrix-values,
  .social-cover-grid,
  .social-extension-gallery {
    grid-template-columns: 1fr;
  }
  .social-value {
    gap: 12px;
    margin-top: 58px;
  }
  .phone-demo {
    width: min(320px, 88vw);
  }
  .social-cover-grid {
    max-width: 240px;
  }
  .logo-mark { width: 100%; }
  .next-projects a { display: block; padding: 28px 0; }
  .next-projects span { display: block; margin-bottom: 18px; }
  .project-menu nav a { grid-template-columns: 44px 1fr; }
  .project-menu nav i { grid-column: 2; margin-top: 8px; }
  .image-viewer { padding-inline: 42px; }
  .image-viewer > img { max-width: calc(100vw - 88px); }
}